In 2016 the Women’s Shelter premiered a cartoon called “Let’s talk about violence”. The main goal of the cartoon is to deliver messages regarding violence to children, as well as increasing the visibility of children who live in violence, within the community.
The message children are supposed to be left with are that domestic violence is not the family’s private matter, it can take place in every family and that the violence is never the child’s fault as the adults are responsible for the child’s wellbeing.
In the cartoon children are encouraged to speak about the violence as there is always someone who can help.
The cartoon was produce for funds provided by Jón Gnarr, and the Equality Fund of Iceland, which sponsored the cartoon’s introduction within primary schools in Iceland and other organizations which work with children.